Learn which assets are most commonly used to fund a gift.
What You Can Give
Cash
One of the most common ways to make a gift to the American Red Cross is to donate by credit or debit card or to write a check.
Stocks & Bonds
Giving long-term appreciated stock is one of the most tax advantaged ways to make charitable gifts. With careful planning, you can reduce your capital gains tax and receive an income tax deduction for the fair market value of the gift while supporting the American Red Cross.
Retirement Assets
A gift from your retirement plan account, such as an employee retirement plan, IRA, or tax-sheltered annuity, is an excellent way to make a gift since these assets are most likely still subject to income tax when withdrawn. However, these are tax-free to the Red Cross and the entirety will be used to support our mission.
Life Insurance
Life insurance is a valuable asset for making a charitable gift. It can be made without diminishing other investments or assets earmarked for family members.
Real Estate
A gift of real estate allows you to preserve your cash assets, receive tax and income advantages and make a significant charitable gift to the Red Cross.
Personal Property
A gift of artwork, coins, antiques, or other personal property can be an excellent way to support the Red Cross.